Steve Gundrum

Since 1974, Steve has held food industry positions in sales, finance, marketing and new product innovation. Since joining Mattson in 1988, Steve has worked broadly across food, beverage, packaged good, restaurant and food service categories, working for virtually every Fortune 500 food company.

Steve has also created innovative industry techniques to enhance and accelerate the new product development process. These techniques include ways to enhance collaboration, consumer insights, and enable deeper consumer involvement in the new product development process.

Steve also created the world’s first open source food product via an industry-wide experiment called Project Delta. Malcolm Gladwell, an embedded journalist in Project Delta, wrote a feature article about Project Delta that appeared in the Annual Food Edition of The New Yorker.